2. Choose a Question
Q1 If ethics and trust are important, should we communicate more about what makes us good companies and people to deal with rather than just our products, services and prices?
Q2 Are people focusing a bit less on ‘what’s in it for me’ and a bit more on ‘what’s good for my community’, or has nothing changed?
Q3 Can ethics be a genuine market differentiator – for customers, employees and other stakeholders?
Q4 In marketing and communication, where’s the line between ‘what you have a right to do’ and ‘what’s right to do’?
Q5 Personally, how do you gauge which businesses are worthy of your attention and your trust?
3. View a response to question 1
Managing Director, Diageo AustraliaView Profile
Managing Partner, Sydney, Holding RedlichView Profile
CEO, VoicelessView Profile
Regional Managing Director, Africa and Asia Pacific Region, WSP GroupView Profile
Non-Executive Director, Hunter HallView Profile
1 Watch the keynote
2 Choose any question
3 View any panel response