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Q1 If ethics and trust are important, should we communicate more about what makes us good companies and people to deal with rather than just our products, services and prices?

Q2 Are people focusing a bit less on ‘what’s in it for me’ and a bit more on ‘what’s good for my community’, or has nothing changed?

Q3 Can ethics be a genuine market differentiator – for customers, employees and other stakeholders?

Q4 In marketing and communication, where’s the line between ‘what you have a right to do’ and ‘what’s right to do’?

Q5 Personally, how do you gauge which businesses are worthy of your attention and your trust?

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Current Topic:

HOW IMPORTANT ARE ETHICS IN MARKETING MESSAGES?

by Jeremy Richman Director at Chameleon

3. View a response to question 1

Tim Salt

Managing Director, Diageo Australia

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Ian Robertson

Managing Partner, Sydney, Holding Redlich

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Dana Campbell

CEO, Voiceless

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Andrew Mather

Regional Managing Director, Africa and Asia Pacific Region, WSP Group

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Suzanne Daniel

Non-Executive Director, Hunter Hall

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HOW IMPORTANT ARE ETHICS IN MARKETING MESSAGES?

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