1. View the Keynote Read

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2. Choose a Question

Q1 Why is Purpose or Values or Ethics important in marketing now?

Q2 Is this another fad? If not why not?

Q3 How is your brand/thinking influenced by your leadership values?

Q4 What is your top leadership challenge in creating a values based/purposeful brand or culture and how are you overcoming it?

Q5 What impact is this way of thinking having on business outcomes and your customers?

FEATURED HEADER

Current Topic:

HUMANITY IN MARKETING AND MEDIA. CAN WE CREATE TRULY CUSTOMER CENTRIC BRANDS?

by Darren Woolley Founder and Global CEO, TrinityP3, Chair of the Australian Marketing Institute

3. View a response to question 1

Jana Kotatko

GM, Group Marketing Brand & Acquisition, NRMA

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Simon Rutherford

CEO, Slingshot Media

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Paul Burke

Research Fellow and Deputy Director, UTS

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David Hovenden

Editor in Chief, B&T

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Vaughn Richtor

Chief Executive Officer, ING Direct

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HUMANITY IN MARKETING AND MEDIA. CAN WE CREATE TRULY CUSTOMER CENTRIC BRANDS?

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