2. Choose a Question
Q1 Why is Purpose or Values or Ethics important in marketing now?
Q2 Is this another fad? If not why not?
Q3 How is your brand/thinking influenced by your leadership values?
Q4 What is your top leadership challenge in creating a values based/purposeful brand or culture and how are you overcoming it?
Q5 What impact is this way of thinking having on business outcomes and your customers?
by Darren Woolley Founder and Global CEO, TrinityP3, Chair of the Australian Marketing Institute
3. View a response to question 1
GM, Group Marketing Brand & Acquisition, NRMAView Profile
CEO, Slingshot MediaView Profile
Research Fellow and Deputy Director, UTSView Profile
Editor in Chief, B&TView Profile
Chief Executive Officer, ING DirectView Profile
1 Watch the keynote
2 Choose any question
3 View any panel response